Dyson started with one man and one idea – a vacuum cleaner without a bag. Frustrated by his existing vacuum and inspired by the cyclone separation he observed at a local saw mill, James Dyson conceived the idea of cyclone technology.

After licensing and manufacturing battles and 5127 prototypes, James went it alone and launched the world’s first bagless vacuum in 1992. Within 18 months, it became the best-selling vacuum in the UK. Twenty-five years later, Dyson machines are available in 75 countries worldwide. We employ over 6000 people; a third of whom are engineers and scientists. And we don’t stand still. At our core is an ever-growing team of engineers and scientists. More ideas. More invention.

We may be bigger now, but Dyson remains close to its engineering roots. We are about “wrong-thinking” – looking at things in a different way, and inventing new solutions to old problems. We are relentless perfectionists that persevere until we get it just right. And we are passionate about new technology. We like engineering challenges: hand driers that use 400mph sheets of air to dry hands, cordless vacuum cleaners that perform like corded ones, and fans that have the power to cool without a blade in sight.

Instagram (dysonhair)
Hashtags: #DysonHair #Dysonsg #blowyourmind


A luxury landmark set in the heart of a historic precinct, InterContinental Singapore is deeply rooted in the heritage of the arts and cultural districts of Bugis and Bras Basah. Positioned in proximity to established historical enclaves including Arab Street, Kampong Glam and Little India, InterContinental Singapore is also conveniently located next to Bugis Junction shopping complex, Singapore’s first glass-covered air-conditioned shopping street.

Drawing on the city’s rich heritage and multifaceted culture inspired by the surrounding locale, the 403-guestroom hotel exudes a residential charm that harmoniously marries luxury and elegance with hints of locality. Comprising a Main Tower that suitably blends heritage-inspired furnishings with modern-day comforts, and a Heritage Wing which is distinctly reflective of the Peranakan culture, all rooms and suites incorporate a touch of historic charm.

Since opening its doors in 1995, InterContinental Singapore has earned and maintained a strong reputation for outstanding service, with prestigious accolades including the 2016 Forbes Travel Guide Four-Star Rating. Certificate of Excellence by TripAdvisor; Top 25, Luxury & Best Service Hotel by TripAdvisor in its 2013 Travellers’ Choice® Awards; Best Luxury Hotel by Business Destinations 2012 Travel Awards; Singapore’s Leading Meetings & Conference Hotel in the World Travel Awards 2013; and Signature Business Hotel by Hospitality Asia Platinum Awards 2011-2013, Regional Series. Services and facilities include a Peranakan-inspired Club InterContinental Lounge, a lobby lounge, a bar, three restaurants serving Chinese, Japanese and European cuisines; a swimming pool and 24-hour fitness centre, room service, business centre, laundry and valet.

Instagram (@interconsin)
Hashtags: #intercontinentalsg #interconsin


Opened in June 2016, Hotel Indigo Singapore Katong marks the entrance of IHG’s boutique hotel brand, Hotel Indigo, into Singapore. Located on the site of the Old Joo Chiat Police Station in Singapore’s first heritage town, the Joo Chiat neighbourhood of Katong, the hotel is a short 15-minute drive from Changi Airport and the central business district, as well as in close proximity to Singapore Expo, Changi Business Park and Singapore Sports Hub.

Taking inspiration from the heritage of the neighbourhood, the interior of the 131-key Hotel Indigo Singapore is weaved with elements of Peranakan culture, creating a canvas of vibrant colours and intricate detailing. Facilities in the hotel include a 25-metre wide rooftop infinity pool looking out to the Katong landscape, 24-hour fitness centre, a meeting room taking up to 60 delegates and an all-day dining restaurant, Baba Chews Bar and Eatery, serving modern and traditional Straits of Malacca cuisine.

Instagram (@hotelindigokatongsg)
Hashtags: #hotelindigo #hotelindigokatong


“Fragrance is a powerful personal ritual ….. It is the right to see and to be seen in ways that are not made from words.”

Oo La Lab : Fragrance Design & Mixology Services (Est. 2016)

“Our sense of smell, primitive and powerful, is a deep form of communication that needs no words to express.“ says Oo La Lab founder Mr Terry Jacobson.

Oo La Lab is a bold manifesto on how to build your own scent wardrobe by crafting a collection of ritual fragrances that evoke character, mood & context.

Using only the finest of raw ingredients sourced from around the world and stored in small batches, Oo La is a ‘working fragrance lab’ where live consultations take place and products are freshly hand-poured onsite.

Using the Oo Fragrance Table, 24 primary fragrance profiles broken down into sensory building blocks; complex fine fragrances can be deconstructed into their primary components, and then reconstructed to suit one’s personal taste or style. In this manner, 1000s of unique olfactory combinations can be concocted.

Oo La Lab hosts sensorial workshop sessions under the title ‘Chemistry of Oo’. Described as a ‘sartorial adventure for the senses’, these workshops stay true to the highly immersive, uncompromisingly personal experience that is Oo La Lab.

Experiment, create and discover. Craft your own scent in Oo La Lab today.

Instagram (
Hashtags: #oolalab



Worldwide leader in the realm of innovative ironing systems, Laurastar was created in 1980. Based in Châtel-Saint-Denis (Switzerland), the LAURASTAR Group today has around 230 employees spread between its headquarters and subsidiaries (Germany, France, Belgium and Holland). With millions of products sold across the world, Laurastar exports to more than 40 countries. In Switzerland, 25% of households rely on Laurastar to take the best possible care of their clothes.

Viso Pte Ltd, a subsidiary of Visionary Solutions Sdn Bhd, has since established a name for itself as the premier solutions company for the past decade, providing innovative products that actually work. It is not about just having something that looks nice and of good quality, but it must actually work well. We embrace the idea that technology has progressed and should serve its purpose of making life easier.

We are committed to continually introduce innovative, useful, modern and exciting solutions to cater to the growing needs of our clients. We also pledge to provide distinctive quality products and unparalleled customer service as we strive to gain the respect and trust of our customers and suppliers.

For more information on Laurastar, please visit

Instagram (@laurastar_brand)
Hashtags: #laurastar


Fitbit is a pioneer and leader in the connected health and fitness market, and remains true to its mission to empower people to lead healthier, more active lives by providing them with data, inspiration and guidance to reach their goals. Fitbit believes a healthier, more active lifestyle is within everyone’s reach and we’re looking at all of the critical imperatives for health and wellness, such as activity level, sleep, nutrition– and the connection to chronic diseases to see how we can further help people.

By combining the power of technology with insights, and helping people see how small changes can add up to big results, Fitbit offers a wide variety of connected health and fitness devices that help people at the everyday, active and performance fitness levels pursue their health goals. Fitbit’s diverse line of award-winning products includes Fitbit Surge®, Fitbit Blaze™, Fitbit Charge 2™, Fitbit Charge HR™, Alta™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in 54,000 retail stores and in 64 countries around the globe. Fitbit Group Health uses the power of the Fitbit activity trackers, software, and services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research.

Instagram (@fitbit)
Hashtags: #TeamFitbit and #FitbitAlta or #FitbitBlaze


National Gallery Singapore is a new visual arts institution which oversees the largest public collection of modern art of Singapore and Southeast Asia. The Gallery is dedicated to collaborative research, education and exhibitions, highlighting the importance of modern art in Southeast Asia in a global context. The Gallery also provides a unique visitor experience through its art presentations and innovative programming, positioning Singapore as a regional and international hub for the visual arts.

Situated in the heart of the Civic District, the National Gallery Singapore has been beautifully restored and transformed from the former Supreme Court and City Hall buildings – two important heritage buildings of Singapore’s nationhood – into an exciting new visual arts venue.

Opened in November 2015, the Gallery will be a leading civic and cultural destination established for the enrichment, enjoyment and engagement of Singapore residents and visitors from all over the world. Information on the National Gallery Singapore is available at


LASALLE College of the Arts in Singapore is a leading tertiary institution in cutting edge contemporary arts and design education and practice. The college offers over 30 diploma, undergraduate and postgraduate programmes in fine arts, design communication, interior design, product design, film, animation, fashion, dance, music, theatre, arts management, arts pedagogy and practice, art therapy, and Asian art histories.

Its faculty is led by a community of award-winning artists, designers, educators and researchers, and their practice-led research sets LASALLE apart as an international centre of excellence. Critically acclaimed alumni form the core of the cultural and creative sectors in Singapore and increasingly, internationally.

Founded in 1984 by De La Salle Brother Joseph McNally – a visionary artist and educator – LASALLE is a not-for-profit, private educational institution. LASALLE receives tuition grant support from the Singapore Ministry of Education. Its degree programmes are validated by Goldsmiths, University of London.








At kikki.K we embrace the Swedish design principles of form and function to create seasonal collections of delicious stationery, gorgeous gifts and organisation solutions that improve your everyday.

We are passionate about helping you achieve the sense of wellbeing that comes from being organised in style, because by saving time and energy you’re free to reflect, create, dream then do.

For more information, please visit


Established in 1970, Yew Lee Metal Works started out as a small partnership with a staff of 5 fabricating simple metal furniture. With the development and growth of the retail industry in Singapore and the region, Yew Lee Metal Works went on to specialise in provision and fabrication of shop fixtures and grew side by side with the local retail industry. We are now one of the leading companies in retail-shop renovation and interior decoration industry.

Today, Yew Lee Metal Works has a staff strength of more than 70 employees. Besides metal fabrication works as from its inception, Yew Lee Metal Works now specialises in supply and fabrication of shop fittings such as retail display stands and shelving. We are known for providing high quality stainless steel works and furnishings for interior decoration industry.

Believing in improvement and innovation, Yew Lee Metal Works has always been investing in the latest equipment and processes to our 2000 square-metre fabrication facility, bringing better quality, value and turn-around-time for our customers. Our products can be found in most major departmental and retails stores in Singapore and around the region.


About the Singapore Tourism Board
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. We aim to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand. For more information, visit or or follow us on Twitter @STB_sg (



Comprising Singaporean industry leaders Loh Lik Peng (Unlisted Collection), Yah-Leng Yu and Arthur Chin (Foreign Policy Design), as well as Alwyn Chong (Luxasia), & Co. is a collective with a shared vision to create interdisciplinary concepts that promote a cross-cultural dialogue. Distinctly Asian yet possessing a global perspective, it is a unique platform spanning their combined expertise in art, design, culture, F&B and retail. & Co. aims to create content that is accessible and inclusive, inspiring curiosity and a sense of discovery. Through projects that respect craft, creativity and the creative process, & Co. espouses an artful way of living.

& Co.’s inaugural project, Gallery & Co., is a progressive retail and F&B destination with a bookstore, café, cafeteria, bar and store in a continuous space. Housed within the historic former City Hall building at Singapore’s premier arts institution, this venture is done in partnership with the National Gallery Singapore.

Instagram (@galleryandco)
Hashtags: #GalleryAndCo #NationalGallerySG



Hello Stranger is a proud Singaporean brand, with a mission to provide kickass event activations, with innovation and culture engrained. The brand celebrates people of all background and ideas, to deliver photos that defies logic and trends. Hello Stranger welcomes collaborations with brands with interesting projects. For more information:

Instagram (@hellostrangerofficial)
Hashtag: #hellostrangerphotobooth




About SPH MagazinesA leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited. With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher.

In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women’s Weekly, Harper’s BAZAAR, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their respective lifestyle categories.In addition, websites such as, HardwareZone.comand Luxury-Insider.comhave extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines’ established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.Visit for more information.


ALDO first arrived in Singapore back in 2003, and now have stores in many locations across the city-state. The world over ALDO is the brand of choice for conscious shoppers, top stylists and celebrities. ALDO shoes and accessories are high quality design at an accessible price with styles that are always in fashion. Whether you want to be on trend, ahead of it, or start your own, ALDO has the style for both men and women. ALDO is present in over 60 countries and is located in fashion capitals such as, London, New York, Los Angeles, and Milan. Be sure to visit your nearest store and see what the buzz is all about!

Instagram (@aldoshoes_sg)
ALDO hashtag: #aldoshoes_sg


Cgangs International is a Singapore media company that focuses on virtual reality (VR) video content creation, live broadcast services and video content delivery. From planning and capture to post-production and delivery, the team’s 360° services are backed by years of industry experience across the entire workflow.

Cgangs has produced entertainment content for live events run by clients such as LeTV, Baidu, Alibaba, TenCent, China Fashion Week, China Open 2015, Mediacorp and more. With a network across three countries, we bring in-depth knowledge and insights to each unique market, opening eyes to new VR experiences one user at a time.



The Production Initiative (TPI) is an emerging integrated video agency with

capabilities in Creative Content, Film & Video Production, Animation, IT & Mobile Apps Development.

Run by a vibrant team of individuals, our culture and approach is to ensure every project is infused with creativity, energy, fun & professionalism. We feel nothing is more important than the bonds we form and the memories we create along the way.


About Marina Bay Sands Pte Ltd
Marina Bay Sands is the leading business, leisure and entertainment destination in Asia. It features large and flexible convention and exhibition facilities, 2,560 hotel rooms and suites, the rooftop Sands SkyPark, the best shopping mall in Asia, world-class celebrity chef restaurants and an outdoor event plaza. Its two
theatres showcase a range of leading entertainment performances including world-renowned Broadway shows. Completing the line-up of attractions is ArtScience Museum at Marina Bay Sands which plays host to permanent and marquee exhibitions. For more information, please visit

About ArtScience Museum
ArtScience Museum at Marina Bay Sands is Southeast Asia’s leading cultural institution that explores the
interrelationship between art, science, technology and culture. Featuring 21 galleries totalling 50,000
square feet, the iconic lotus-inspired building has staged major exhibitions by some of the 20th century’s key artists, including Salvador Dalí, Andy Warhol and Vincent Van Gogh, as well as major exhibitions which explore aspects of scientific history.

Instagram (@artsciencemuseums)



L’Alliance française de Singapour is pleased to renew its partnership with Digital Fashion Week 2016 x Singapore Fashion Week 2016 by inviting Serge Amoruso, award-winning leather worker and designer for an exclusive workshop with insiders.

Serge Amoruso is an award-winning leather worker and designer; born in 1959, he trained at École Grégoire-Ferrandi in Paris and joined Hermès at the age of 18 in the trunk department.
He worked there for 7 years, before becoming a technical instructor for 10 years to teach leather work to disadvantaged young people. At the age of 35 he opened his own shop, and slowly developed a following in France and Japan.

Serge Amoruso is known for working with exotic and unusual materials such as mammoth ivory, meteorite rock and carbon, but his love of all types of leather is profound: “As material, it has almost unlimited potential – as clothing, object, and decoration. Leather is also a sensible material, in that it keeps the memory of each movement, each use“.