Singapore Fashion Week 2017 (SGFW) is in its 11th year, an event organized by Mercury Marketing & Communications from 26th – 28th October 2017. This year, guests can expect three days of shows, two days of talks, glamourous designer dinners, high octane after parties and unique VIP experiences in the exclusive Patrons Lounge.

The Patrons Lounge will be located in the glass balcony at the Supreme Court Terrace Sky Lounge at National Gallery Singapore right next to the runway with Perrier-Jouet champagne, canapés by Lavish, Nescafé bar and delectable desserts, with private registration and easy access to seating for all Patrons.

SGFW is proud to welcome celebrated New York-based, Asian fashion designer Jason Wu, as the highlight this year. The Asian-American designer is best known for dressing Michelle Obama for many occasions, including her first Inauguration Ball in 2009. The A-list celebrity-favourite has also dressed the likes of Reese Witherspoon, Julianne Moore and Diane Kruger on the red carpet.

Guests can also expect a stunning red carpet show by Singaporean designer Lai Chan who will make fashion week history as the first Singaporean designer to open with a red carpet show at SGFW. The runway collection will be inspired by the history of Asia, paired with the legacy of couture.

Celebrating Singapore designers, guests can expect to catch the shows featuring Singapore’s most stylish IT girls & fashion icons – ARISSA X by Arissa Cheo and Exhibit by Yoyo Cao. Arissa Cheo is a social media starlet with a legion of female followers, all wanting to catch a glimpse of her jet set lifestyle. Yoyo is one of Singapore’s most internationally recognised social media personalities. She is known for being stylish off and on the runway. Her talent in creating stunning aesthetics, extends to her clothing label.

Other home-grown labels to look out for include Whole9Yards, the Singaporean label now stocked in 17 countries; GINLEE, winner of Singapore Fashion Awards 2016 Emerging Designer of the Year; and a multi-label show featuring 5 exciting brands to watch in Singapore, DEBONEIRE (Menswear), NIDA SHAY, WAI YANG, WEEKEND SUNDRIES and Ying the Label.

The region’s finest fashion labels will also be celebrated in the inaugural Asia Fashion Designers Showcase, designers appearing are Zin Kato (Japan), Irna Mutiara (Indonesia), Albert Andrara (Philippines), Vienique (Korea), Tasmiah (China).

Celebrating the global rise of MODESTyle, an industry projected to be worth $360 billion globally by 2021, three MODESTyle shows will be presented with Highlights of MODEStyle runways include Dian Pelangi (Indonesia), Bill Keith (Malaysia), Jovian Mandagie (Malaysia), Rozita Che Wan (Malaysia).

In addition to the runway shows, Patrons will also have access to ZIPCODE, our inaugural Fashion Tech Summit, headlined by American designer Jason Wu, global influencer Nicole Warne (GaryPepperGirl), Korean content creator Shini Park (ParknCube) and Asia’s ground-breaking retail stars, Vivy Yusof of Fashion Valet & Rachel Lim of Love Bonito. The two-day event will be held at LASALLE SIA Theatre & The Great Room.

We look forward to our 11th edition of SGFW organised by Mercury Marketing & Communications and a power-packed Asian line up with more than 50 designers from 11 Asian countries over 3 days, exciting thought leadership introduced by ZIPCODE, as well as a high octane wrap party by SUPREME+.

We hope you can join us and we look forward to welcoming you on board with our exclusive Patrons Programme.

All this is made possible only with the support of corporate partners and funds raised from the Patrons Programme. Patrons may support the Singapore Fashion Week through two tiers of Patrons Programme offerings:



SGFW PATRONS PROGRAMME

$1,500/pax, Limited Availability

  • Front Row Seat to the JASON WU Spring 2018 Show on 28th October, Saturday at 7:30pm
  • Front Row Seat to the LAICHAN Spring/Summer 2018 Show on 26th October, Thursday at 6pm
  • Invitation to a JASON WU Dinner on 28th October, Saturday at 9pm co-presented by Singapore Fashion Week & Atelier Swarovski (at Michelin-starred Restaurant Saint Pierre)
  • Invitation to a private Pre-SGFW LAICHAN Trunk Show event, with Perrier-Jouët Champagne (at Paragon Orchard)
  • Access to 1 additional show of your choice, highlights include Exhibit by Yoyo Cao, ARISSA X by Arissa Cheo, Whole9Yards, GINLEE and LING WU
  • Access to the VIP Patrons Lounge (At Supreme Court Terrace)
    • Customise your own fragrance at the Oo La Lab Bar
    • Enjoy champagne, canapés and delectable desserts
  • VIP Access to the SGFW2017 x SUPREME+ Official After Party Champagne Lounge (At VLV Singapore)

SGFW ELITE PATRONS

$5,000/pax

Limited to 5 Experiences, including personalised creations with compliments from LAICHAN, NIDA SHAY and an Atelier Swarovski by Jason Wu ‘Mosaic’ Collection Jewellery Cuff

  • Front Row Seat to the JASON WU Spring 2018 Show on 28th October, Saturday at 7:30pm
  • Front Row Seat to the LAICHAN Spring/Summer 2018 Show on 26th October, Thursday at 6pm
  • Invitation to an exclusive SGFW Welcome Lunch with designer Jason Wu & International Influencer Nicole Warne on 27th October, Friday at 12:30pm (at PUBLICO, InterContinental Singapore Robertson Quay)
  • Invitation to a JASON WU Dinner on 28th October, Saturday at 9pm co-presented by Singapore Fashion Week & Atelier Swarovski (at Michelin-starred Restaurant Saint Pierre)
  • Invitation to a private Pre-SGFW LAICHAN Trunk Show event, with Perrier-Jouët Champagne (at Paragon Orchard)
  • Access to all shows of your choice, highlights include Exhibit by Yoyo Cao, ARISSA X by Arissa Cheo, Whole9Yards, GINLEE and LING WU
  • Access to ZIPCODE: A Fashion Tech Summit and partner event of SGFW
  • Access to the VIP Patrons Lounge (At Supreme Court Terrace)
    • Customise your own fragrance at the Oo La Lab Bar
    • Enjoy champagne, canapés and delectable desserts
  • VIP Access to the SGFW2017 x SUPREME+ Official After Party Champagne Lounge (At VLV Singapore)

  • 1 x LAICHAN Bespoke Dress
  • 1 x NIDA SHAY Personalised Cape
  • 1 x Atelier Swarovski by Jason Wu ‘Mosaic’ Collection Jewellery Cuff

Please note that all Patrons packages and tickets are non-transferable.

For further information, please contact Karen at karen.tan@mercurymc.com.