about_1

ABOUT
SINGAPORE
FASHION WEEK
(SFW)

Casting a spotlight on Asian talent, SFW is a showcase of world-class collections by top and emerging designers and labels and is the only fashion week in the world that features established and merging regional and homegrown designers and labels alongside the world’s most iconic international designers.

In its previous eight successful editions as a consumer-centric fashion festival, the organisers have hosted international designers such as Carolina Herrera, Roberto Cavalli, Hussein Chalayan, Prabal Gurung, Zac Posen, Peter Pilloto, Erdem, Angela Missoni, Dean and Dan Caten of DSquared and Roland Mouret alongside top Asian and homegrown designers and labels such as Tsumori Chisato (Japan),

Greyhound (Bangkok), Farah Khan (Malaysia), Dresscamp (Japan), Ong Shunmugam and Raoul (Singapore).

For its iconic return in 2015, SFW has broadened its scope to include thought-leadership initiatives and industry development.

This year, SFW introduces a global strategic alliance with the Council of Fashion Designers of America and a new strategy to bring about internationalisation of Singapore designers. Singapore Fashion Week, alongside Blueprint, is a pillar event of the Asia Fashion Exchange.

Stay tuned on all the events by following us on Facebook, Twitter and Instagram.

afx

ABOUT
ASIA FASHION
EXCHANGE (AFX)

AFX 2015 will take place from 13 to 17 May 2015.

AFX aims to position Singapore as Asia’s leading fashion hub and is made up of two pillar events. These are Singapore Fashion Week, a showcase of world-class collections by top and emerging designers, both international and Asian, alongside thought-leadership and industry development initiatives; BLUEPRINT, a trade show that positions itself as the fashion trade gateway to Asia which creates business opportunities between international buyers and promising design players; and Fashion Futures,

a business-focused internationalisation and talent development programme.

AFX is a joint private and public sector initiative involving the Textile and Fashion Federation of Singapore (TaFf), Mercury Marketing and Communications and government agencies, International Enterprise (IE) Singapore, SPRING Singapore (SPRING) and Singapore Tourism Board (STB).

For more information, please visit
www.asiafashionexchange.com.sg.

mercury

ABOUT
MERCURY MARKETING
& COMMUNICATIONS

Mercury Marketing & Communications is an award-winning agency with three divisions – Mercury PR, Mercury Events and Mercury Creative – specialising in fashion, lifestyle and luxury industries.

Since 2009, Mercury has organised the Audi Fashion Festival Singapore, bringing in shows with attendance by international designers including Christian Lacroix, Vivienne Westwood, Roberto Cavalli, DSquared2, Missoni, Ungaro, Mugler with Nicola Formichetti, Zac Posen, Roland Mouret, Carolina Herrera, Tsumori Chisato, Peter Pilotto, Hussien Chalayan, Prabal Gurung, Thomas Tait and Oscar de la Renta. Mercury is also the founder of Blueprint in 2004, an initiative designed to support Singapore and

Asian designers, which is today a fashion exhibition and trade show in partnership with Textile and Fashion Federation and MP Asia since 2010. Mercury has also taken on the role of organizing the Asia Fashion Exchange in 2010, a public-private sector partnership spearheaded by the Singapore Tourism Board, together with government agencies SPRING Singapore, International Enterprise Singapore to promote Singapore as the fashion hub of Asia. In 2015, Mercury is the organiser of the all-new Singapore Fashion Week.

In 2015, Mercury is the organiser of the all-new Singapore Fashion Week.

For more information, please visit
www.mercurymc.com

about_map

GETTING THERE
TENT @ ORCHARD
NGEE ANN CITY
CIVIC PLAZA

Address
391 Orchard Road Singapore 238873
Telephone
6506 0462

By MRT
5 min walk from Orchard or Somerset MRT Station on the North South Line
By Car
The carpark entrance is accessible through Orchard Turn
By Taxi
Taxis may access the drop off point through Orchard Turn